Virtual Guided Tour optimises negotiation management times for professionals and potential buyers
PrimaVisita adds to the technological offering with idealista
PrimaVisita adds to the technological offering with idealista idealista

As of today, users and clients of idealista, Italy's leading real estate portal for technological development, and of Casa.it, Italy's pioneer in connecting sellers and renters with home seekers, can take advantage of the new Virtual Guided Tour, an innovative service that allows agents to view properties through a virtual visit, avoiding travel and optimising management time.

The new Virtual Guided Tour is a tool designed to optimise the work of estate agents by allowing them to better pre-qualify users, only allowing really interested potential buyers to access physical visits. Agents can also show several properties during a single virtual appointment, saving time and costs. In addition to visiting the home, it is now also possible to show the floor plan, the surrounding area, and points of interest near the property. This way, potential buyers can immediately see if the property is relevant to their search.

With the new Virtual Guided Tour the professional can present the property with an immersive and engaging remote virtual tour with maximum resolution and detail, even while remaining in the agency, and can show several properties in the same appointment. At the same time, the user, connecting with their smartphone or PC, has the possibility to visit the property guided by the real estate agent connected with them on video call through the platform.

According to Luca Frassi, Co-CEO of idealista S.p.A.: "The new Virtual Guided Tour is the result of the experimentation of new systems to manage business remotely, studied over the last few years by idealista and Casa.it, and exploded when inspections had been reduced to zero or made difficult by the pandemic, replaced with video call appointments and virtual tours of the properties".

With Virtual Guided Tour," explains the company's Co-CEO, "we have implemented these features, creating a new product that is the synthesis of all these experiences. Thanks to the know-how of our developers, we are able to offer the best remote property tour experience available in real estate today".

Virtual Guided Touris a new free interactive and personalised feature for the virtual viewing of real estate. One can speak with the potential buyer while the virtual tour shows all the details of the house. With this new mode of communication, the agent can respond to any doubts or queries the user may have, just like in a face-to-face visit.

With the new Virtual Guided Tour, idealista and Casa.it make the technological processes linked to the real estate market even smarter and more flexible, offering them to all Italian real estate agencies at accessible and competitive costs.