With a variety of destinations ranging from world-famous art cities to small pearls nestled along the coast, Italy continues to attract tourists and travellers from all over the world. The propensity of large cities for tourism, such as Venice, Rome, Milan or Florence, is well known. However, little attention is paid to the most popular small towns and villages that also attract a large percentage of Italy's tourists. Here are the 6 most touristy villages in Italy in 2024 according to the online holiday portal Holidu.
Positano
Positano, the jewel of the Amalfi Coast, is one of the most popular destinations for tourists seeking sea, culture and gastronomy. This top-ranked town in Campania is famous for its pastel-coloured houses that climb the mountain slopes, creating a picture-postcard scenery.
In addition to the sea, Positano's must-see attractions include the Church of Santa Maria Assunta, with its majolica-tiled dome, the various luxury shops scattered along the alleys and the wonderful Sentiero degli Dei, a trekking route offering magnificent views. The nearest airport to Positano is Naples or, alternatively, Salerno-Costa d'Amalfi.
San Vito Lo Capo
Located in the north-western part of Sicily, San Vito Lo Capo is renowned for its white beaches and crystal-clear waters. Apart from relaxing on the beach, tourists can explore the Zingaro Nature Reserve, which alternates between paths and coves with a beautiful sea.
Other sights include the Sanctuary of San Vito, as well as the ancient fish market. In addition, San Vito Lo Capo is a very lively destination in summer, as there is no shortage of bars and clubs open until late. In this case, the reference airport is Trapani.
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Portofino
Portofino is a small seaside village in Liguria known for being a favourite destination of the international elite and one of the most touristy places in Italy. With its picturesque harbour, luxury boutiques and fine restaurants, Portofino embodies Italian elegance.
Tourists can visit several places including Castello Brown, hike in the Natural Park, enjoy an aperitif in the piazza or go shopping in the many artisan and luxury boutiques in the village. This seaside resort also benefits from the proximity of Genoa airport, about 45 minutes away by car.
Maratea
Maratea, known as the 'Pearl of the Tyrrhenian Sea', is located in Basilicata and is the only place in the region that actually faces the Tyrrhenian Sea. This destination is known for its clear beaches, often with stones or pebbles.
Don't miss a visit to the Cristo Redentore, a statue 'twin' to the one in Rio de Janeiro, and the small historic centre, where you can dine in the evening or take a stroll. The seaside resort is equidistant from the airports of Naples and Lamezia Terme, both about 2 hours' drive away.
Amalfi
Returning to the Amalfi Coast, the town of Amalfi ranks fifth in the ranking. This ancient fishing village, with its historical charm and natural beauty, offers a unique experience that enchants Italian and foreign tourists alike. The Duomo di Sant'Andrea with its impressive staircase is not to be missed, as are the sunsets from the terrace of one of the many cafés.
If you are looking for excursions to take, boat trips can be organised to explore caves and coves or trekking along the Sentiero degli Dei. In addition, the local gastronomy, with fresh fish dishes and the famous limoncello, complete the picture. As with Positano, the nearest airports are Naples and Salerno.
Bormio
In sixth place is the first mountain resort in the ranking: Bormio, located in the heart of the Lombardy Alps, attracts visitors all year round thanks to its ski slopes in winter and hiking possibilities during the warmer months. This Alpine town is appreciated not only for its sports activities but also for its historical centre made up of old houses.
In addition to the long and well-groomed ski slopes, Bormio is also renowned for its thermal baths with their beneficial waters. Finally, the local gastronomy and typical dishes are excellent. The closest airport to Bormio is Milan Linate, but alternatives include Malpensa and Orio al Serio.
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