Italy's renowned cities like Rome, Florence, and Venice captivate millions, but the country's allure extends far beyond these iconic destinations. Nestled amidst its picturesque landscapes lie countless charming towns and cities, waiting to be discovered. These hidden gems and less touristy places in Italy offer a window into authentic Italian culture and history, away from the hustle and bustle of tourist crowds.
If you're craving an off-the-beaten-path adventure in Italy, look no further. We've put together a selection of the country's best-kept secrets, where tranquillity reigns supreme and authenticity thrives. Say goodbye to tourist hotspots and hello to quaint streets, local flavours, and genuine experiences.
Explore our guide to Italy's finest non-touristy towns and cities, and embark on your next Italian journey with a fresh perspective. It's time to uncover the hidden treasures of Italy's lesser-known gems.
What is the least touristy place in Italy?
Italy is known for its bustling tourist destinations, but there are still some hidden gems that receive fewer visitors. Beyond the main tourist traps, Italy offers picturesque landscapes, charming medieval villages, and a rich cultural heritage. Visitors can explore non touristy coastal areas or countryside towns, each offering its own unique atmosphere and attractions. From Sardinia to Basilicata, check out our suggestions of unique places to visit in Italy.
Where to enjoy Italy without the crowds
Castelsardo, Sardinia
Our first hidden gem in Italy is situated in the province of Sassari, Sardinia. When it comes to places to visit in Italy that aren't touristy, we recommend heading to the enchanting medieval village of Castelsardo which finds itself nestled amidst the Gulf of Asinara. This captivating town is primarily renowned for its well-preserved castle, gracefully situated on a scenic rocky promontory, commanding breathtaking views of the sea. However, Castelsardo offers more than just its splendid fortress. The area is also blessed with a variety of exquisite sandy beaches, ensuring that this delightful village caters to the diverse interests and preferences of every visitor.
Founded by a Genovese family during the 12th century, the village of Castelsardo is one of Italy’s hidden gems which offers an ancient and authentic insight into the medieval side of the island of Sardinia. A highlight of any trip to the area also involves trying out the local food scene, where you will be blown away by the Sardinian cuisine and the panoramic views that many of the restaurants in the town boast. Don’t miss the one of the village’s most traditional dishes featuring lobster, as well as the Castellanese fish soup.
Ischia, Campania
Nestled in the Gulf of Naples, Ischia stands as the unassuming counterpart to its sister island, Capri, boasting an authentic atmosphere devoid of VIP culture and bustling crowds. Its volcanic terrain not only distinguishes it but also grants it renown for its therapeutic thermal baths, a haven for those seeking respite from the summer masses. Amidst this tranquility, make sure to explore the iconic Aragonese castle and savor the serene ambiance of Ischia's local bars.
Yet, Ischia's allure extends beyond its renowned features. For an authentic off-the-beaten-track experience in Italy, venture to the southern coast of the island. Here, you'll discover the leisurely beaches of Sant’Angelo, alongside verdant forests and vineyards, promising a delightful retreat from the tourist trail.
Narni, Umbria
Most tourists who head to the Umbria region of Italy flock to Assisi which is famous for its cathedral dedicated to Saint Francis. However, for an equally authentic Italian experience, we recommend a trip to the village of Narni which is a real hidden gem in the province of Terni and virtually tourist-free.
Narni is located on a hilltop and is home to stunning views overlooking the Italian countryside, especially beautiful (and romantic) at sunset. Don't miss the opportunity to explore the town's Civic Museum, which houses magnificent Italian art pieces. Additionally, take leisurely strolls along the enchanting streets of the village, where notable landmarks such as the Duomo of San Giovenale, Palazzo dei Priori, and Palazzo del Podestà await.
These palaces, dating back to the 14th century, add a touch of historical grandeur to the town. And of course, be sure to savour the local cuisine. We highly recommend trying the pasta manfrigoli, accompanied by pecorino cheese, fava beans, and guanciale—an Italian cured pork delicacy made from the pig's cheek.
Syracuse, Sicily
Even if you're veering off the beaten path, Italy still unveils its magical destinations, and Syracuse is a prime example. This historic city on the Sicilian island promises to captivate you with its timeless charm. Founded by the Greeks in 734 B.C., Syracuse boasts a captivating historical centre, a tapestry of narrow streets adorned with Greek, Roman, and Arabic architecture, Baroque churches, and ancient palaces. An evening walk through the winding streets is a must, when you’ll be able to enjoy sunset over the Mediterranean and enjoy the natural beauty of the area.
The city is also home to an impressive Greek theatre and a Roman arena once used for gladiator fights, while arguably the most visited attraction in Syracuse is an impressive botanic garden which features a range of caves where limestone was once extracted to build the city.
And if that's not enticing enough, immerse yourself in the local gastronomy scene, savouring the freshest seafood and delectable appetisers, truly embracing the essence of local life. Syracuse promises an enriching journey through history, culture, and culinary delights, making it an essential stop on your Italian adventure.
Matera, Basilicata
Matera has been referred to as “the most spectacular city in Italy” and it’s easy to see why. Not only this, in 2022, Matera was also named the most welcoming city on earth, meaning it's well worth a trip before it becomes a tourist hotspot. This city is one of the real hidden gems in southern Italy and has transformed itself from a place where poverty and disease were rife, to a unique town with a lot to offer visitors. Located in a remote corner of southern Italy in the small region Basilicata, Matera isn’t the easiest place to get to in Italy and probably for this reason, the town has managed to remain pretty unknown, especially when it comes to foreign tourism.
Matera's allure lies in its unique cave dwellings, where you can dine and even spend the night. Designated a UNESCO World Heritage site in 1993, this prehistoric "underground" stone village offers a treasure trove of stunning stone churches, warm-hearted locals, and mouthwatering local cuisine. The best way to uncover Matera's delights is by meandering through its enchanting streets and courtyards, soaking in the rich history and vibrant culture at every turn.
Cherry blossoms in Italy 2025: the best places to visit
Cherry blossoms, known as "fiori di ciliegio" in Italian, are admired for their beauty and symbolism in Italy. While Italy may not be as famous for its cherry blossoms as countries like Japan, there are still several regions where these delicate flowers bloom, offering stunning displays during the springtime.
The 3 best natural spas in Valle d'Aosta, Italy
Valle d'Aosta in Italy is one of the most captivating destinations for those seeking a rejuvenating spa experience. Surrounded by natural beauty and thermal springs, the region encircled by the Alps offers more than one option for those looking to relax and recharge. Discover some of the best and most famous spas in Valle d'Aosta, where you can soak in a hot bath while touching the snow with your hands.
Ideas for renovating your home in Italy: tips and inspirations for every need
Buying a home in Italy and renovating it to suit your family's needs is a decision that should never be taken lightly. It’s all too easy to go from feeling overwhelmed to achieving complete satisfaction. This is because navigating the right approach to managing the renovation process without losing your sanity can be challenging. In this guide, we’ll offer simple ideas for renovating your home, breaking down each step you can take to turn your house into the home of your dreams.
Venice Carnival 2025: all the traditions and the full programme
The Venice Carnival is one of the most iconic and renowned events in the world. With its traditional masks, lavish costumes, and a unique atmosphere that captivates the entire city, it is one of the most beautiful carnival celebrations in the world. If you want to take part this year, here’s everything you need to know about the Venice Carnival 2025 and how to plan your visit.
Carnival in Italy 2025: the best and most famous places to celebrate
Carnival in Italy is a vibrant and lively celebration held in the weeks leading up to Lent, the 40-day period of fasting and reflection before Easter. As its dates are determined by the lunar calendar, Carnival varies each year but typically falls in February or March. When is Carnival in Italy in 2025? This year Carnival is Italy will take place during the last 2 weeks of February and in some cases in March as well.
Valentine's Day in Italy, Spain and Portugal: history and traditions
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The Italian cities with the worst air quality according to Legambiente
The year 2030 is fast approaching, marking a significant shift in environmental sustainability within EU member states. Yet, according to Legambiente, there is still much to be done in Italy. The Mal'Aria 2025 report lists the worst Italian cities for air quality, identifying 25 cities that exceeded the legal limits for PM10 over the past 12 months. Here’s the list.