Express rentals: 17% of homes rented in Italy through idealista during the first quarter of 2024 remained on the market for less than 24 hours. This is a new record, according to a study published by idealista, the leading portal for technological development in Italy. This percentage is higher than that recorded in the first quarter of the previous year, when it reached 15%.
In the last 12 months, the phenomenon of express rentals has seen significant growth in 39 Italian provincial capitals, becoming an increasingly relevant trend. Conversely, 35 cities have recorded a decline, while 16 centres, mostly small, have remained unaffected by this trend.
Cities with the highest uptake rates
Rimini and Ascoli Piceno lead the rankings with 40% of homes rented in less than a day, followed by Monza (37%), Brescia (36%), and Ravenna (35%).
In addition to Rimini and Ascoli Piceno, another 34 Italian cities report percentages of rental operations concluded within 24 hours of the listing being published, exceeding the national average. Among these, Pescara stands out with 33% of homes rented in less than a day, followed by Lucca and Treviso, both at 30%. Even large markets such as Rome (22%), Palermo (22%), and Florence (20%) show considerable dynamism.
Milan recorded an express rental rate of 11%, while Naples stands at 7%. Among the cities with the lowest percentages of rentals in less than 24 hours are Bari and Cremona (both 7%), with Catania registering the lowest rate at 6%.
According to Vincenzo De Tommaso, spokesperson for idealista: "These data show that problems with rental supply and the speed at which homes disappear from the market have spread to a large part of the Italian provincial capitals. In half of them, the trend has increased in the last 12 months. Such high express rental rates cause strong tensions in the market, driving up prices and increasing the anxiety of families trying to find a rental home."
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