When it comes to buying a home in Italy, the cost can vary widely depending on the region, city, and the type of property. While the dream of owning a house is shared by many, the amount people are willing or able to spend often depends on their financial situation and local market conditions. In this article, we’ll explore the spending patterns of homebuyers across Italy according to the Tecnocasa Research Office, shedding light on the most common price ranges and the factors influencing purchasing decisions in both major cities and smaller towns.
How much do Italians spend when buying a home?
The Tecnocasa Group Research Office has conducted a detailed analysis of spending capacity in Italy's major cities, highlighting that the lowest spending bracket, up to €119,000, continues to receive the majority of preferences, accounting for 25.1%. This figure shows a remarkable stability compared to the trends observed in January 2024, with minimal variations, indicating a steady pattern in spending choices. The percentages remain similar in the two next spending brackets, suggesting a fairly even distribution of demand across the first three economic brackets, reflecting a market that aims to meet the most common needs.
How much is spent buying in Milan and Rome?
A more in-depth analysis of Milan and Rome reveals a specific trend: both cities show a significant concentration in the spending bracket between €250,000 and €349,000, with an identical percentage of 24.9%. This reflects the higher average prices that characterise the real estate markets in Italy’s two most expensive cities. Milan, in particular, stands out for a slight 0.3% increase in the concentration of demand in the high-end spending bracket, over €629,000, which further confirms the vibrancy of the luxury segment. Additionally, the Lombard city also registers an increase in demand in the €350,000 to €474,000 range, signalling growing interest in the mid-high market.
Spending on homes in other Italian cities
Looking at the lower spending bracket of up to €119,000, a different picture emerges in other Italian cities. Genoa stands out with the highest percentage of requests in this category, reaching 61.9%, followed by Palermo with 52.4%. Palermo, in particular, highlights a significant increase in demand within the lowest economic range, reflecting a market more influenced by local economic conditions.
Spending capacity for buying a home
In regional capitals that are not classified as major cities, 43.8% of potential buyers state a budget of less than €119,000. However, this figure shows a slight decrease compared to January 2024, when the percentage was 45.6%. Among these urban centres, Perugia and Campobasso stand out with the highest percentages of requests in the lowest spending bracket, with 72.6% and 73.7%, respectively. These figures indicate an economic reality in which middle-to-lower-income groups represent a substantial portion of the real estate demand.
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